What is a Fast Start Book?
A Fast Start book is an optional training supplement you may choose to offer
your new Associates to help them get started faster. It usually includes ads,
flyers, examples of marketing ideas, scripts, articles, forms.... basically
anything you might want to give your new person. With this new support website,
there isn't a whole lot left that people don't have instant access to, but
there's still something special about getting something in print, already put
together, that they can sit and flip through over breakfast. It is also a great
recruiting tool to show someone a Fast Start book and let them see the type of
training and support offered if they were to join with you.
One more way we often use the Fast Start book is as a carrot to get people to
join. For exmaple, let's say that someone has given their verbal agreement to
get started, but has not yet put the check in the mail. You can say, "David,
Let me get your shipping address so I can go ahead and put your Fast Start book
together and get your shipping label ready for it so that when your payment
arrives it will be ready to go out." Now, let's say, completely hypothetically
of course, that a whole week passes and the check doesn't show up. It's awkward
to call up and say "Where's my money?" It is much more comfortable to say, "Hi
David, I was just calling because I just noticed your Fast Start book is still
See the difference? Now you have some negotiating ability. You have held up
your end of the bargain by assembling his Fast Start book, but he hasn't held
up his by mailing the payment. It gives you a polite way of asking him where
the money is.
Plus, it gives your new Associate who may be "organizationally challenged" a
wonderful, organized reference book they can use immediately instead of having
to dig through the entire website to find all the little pieces and and put it
Prepare for a successful business by setting up a Fast Start book to use a
quick reference look-up for your new associates or for yourself. You will need
a 3 ring binder that you can put the most commonly used business documents in.
This allows you the flexibility to stay mobile with your business even when you
don't have access to a computer. Setting up a binder will act as a 'back-up'
for all pertinent information especially if you do not have access to a
computer or even if you are the type of person who just likes to refer to
information on paper.
You will need a binder and tab dividers to organize your Fast Start book. Just
print off each document and put them into the following categories::
Section 1: Quick Reference
Section 2: Leads & Sample Marketing
Section 3: Scripts & FAQ
Section 4: Tools & Articles
Section 5: Forms
Section 6: Testimonials
Section 7: All of the Fax On Demand Documents
( you can get them from www.coastalincome.com/sample
on the "Support System" page. Just print them all off and put them in here.)
Section 8: 90 Day
Plan & Goal
You may also want to burn a few good training calls onto a CD to include with
your Fast Start book. This helps your new associate get into the habit of
listneing to postive personal development audios when they are doing dishes,
fixing dinner, or driving in the car.